Zynga Photobooth

For Zynga’s five-year anniversary, we set out to celebrate those 228 million fans who heart play every day. Based off the insight that Zynga players spend more time dressing their characters than playing actual games, we decided to reward them with Zynga PhotoBooth, a celebration that takes place on your Facebook newsfeed. Using the app, you can sort through your favorite game assets and add them to album photos. 

You can add a bird to your shoulder or a character head on top of your own. Each asset can then be sized, rotated and topped with a Zynga-inspired photo filter, like Pixie Mix. The final photo is then shared to your wall for a plethora of ‘Likes.’

Zynga_entry_site_images1.jpg
Zynga_entry_site_images2.png
Zynga_entry_site_images.jpg

Results

The average time spent in Photobooth is over five minutes.