One Show Call For Entries
The One Show needed to promote their call for entries. We had the tongue-in-cheek idea of letting people "test drive" One Show Pencils.
We created a website where people could fill out a form, pay a deposit, and have a pencil shipped to them for a week. Keeping with the parody, the site also highlights the many features of a One Show Pencil in the same way a luxury automobile website does.
Once someone ordered a pencil and received it, we sent them texts, emails, and voice messages from famous industry creatives patting them on the back for their achievement. Here are a few:
We sent out a bunch of pencils and the site made it onto Creativity's Top 20 list.