The One Show needed to promote their call for entries. We figured you should be able to try the end product before trying to win it.
My role: Art Direction
Agency: BooneOakely | ECD: John Boone | ECD: David Oakley | Copywriter: Jim Robbins
Accolades: Creativity’s Top 20 List
Once someone ordered a pencil and received it, we sent them texts, emails, and voice messages from famous industry creatives patting them on the back for their achievement. Here are a few: