Ryan Holland
Ryan Holland
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MTV/Staying-alive.org

Research shows that teens don't worry about STDs because they are not immediately life-threatening. But STDs do immediately threaten something else: Your sex life. To convey this point, we created the Penis Casket, and positioned it as the logical alternative to safe sex.

My role: Art Director

Agency: BooneOakley | CD: John Boone | CD: David Oakley | Copywriter: Jim Robbins | Director: Neil Tardio Jr.

:30 TV


At the heart of the campaign is a website where visitors can explore a selection of caskets. Facts about HIV/AIDS are interspersed through the entire site.

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Napoleon Casket Video

Viking Horn Casket Video

King Tut Casket Video


We made a two-page magazine spread with a cut out casket for trial purposes.

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We wanted to attack the HIV/AIDS problem in a place where a solution was readily accessible. So we installed Penis Casket dispensers next to condom machines in public restrooms.

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