Research shows that teens don't worry about STDs because they are not immediately life-threatening. But STDs do immediately threaten something else: Your sex life. To convey this point, we created the Penis Casket, and positioned it as the logical alternative to safe sex.
At the heart of the campaign is a website where visitors can explore a selection of caskets. Facts about HIV/AIDS are interspersed through the entire site.
We made a two-page magazine spread with a cut out casket for trial purposes
We wanted to attack the HIV/AIDS problem in a place where a solution was readily accessible. So we installed Penis Casket dispensers next to condom machines in public restrooms.