Hey America, What's Your I.D.?
International Delight coffee creamer fans add as much flavor to the world as International Delight adds to your coffee cup. So Donna, I.D.'s spokesperson, set out to interview the most flavorful few in her social campaign.
We also created a microsite where fans could pin their flavor and connect with other flavor lovers.
Results: The microsite had over 175,000 unique visits within the first month with no paid media and is still going strong. Of those visitors, over 35% added their flavor to the map.