Ryan Holland
Ryan Holland
Thumbnails_Large_Godiva.jpg

Godiva

Lead a team of freelance designers in creating this global campaign for a small chocolate company. Included a new photography style, a new typographic style and their first-ever tagline.

My role: Art Direction/Creative Lead

Agency: Pereira & O’Dell | ECD: Jonathan Woytek | CD: Jason Apaliski | Copywriter: Amy Travis | Calligraphy: Matthew Wyne | Production Designer: Jason Correia | Digital Designer/AD: Roseanne Overton | Photographer: Steve Giralt

Screen Shot 2015-12-08 at 3.11.12 PM.png

OOH

OOH

OOH

In-store Design

In-store Design

In-store Design

In-store Design

In-store Design


We created a detailed 60 page set of guidelines for the campaign. It even included rules for international use, a step-by-step guide to creating a poster and a massive library of assets including headlines for a large variety of occassions.


In addition to holiday assets, we created assets for Valentine’s Day before handing off the reigns to Godiva’s internal team of designers.