Fifty Shades of I.D.

A Pinterest page that gives women a new, fun way to talk about coffee, using a language they’re already familiar with. It’s called “Fifty Shades of International Delight,” a board with fifty color swatches for the fifty different shades available in your morning cup. And each comes with its own fancy name and a mug to match. 

Results: A ton of likes, repins and a Gold Addy.