Ryan Holland
Ryan Holland

Brand Identity & Website Design

Here are a few examples from various projects I’ve led over the years at a variety of agencies.

Logo Design Examples

JL BAR RANCH & RESORT

Every project is unique, but this project is a good example of the process. It was also a project that was just me and a strategist.

PHASE 1: Initial exploration.

PHASE 2: Narrowed down to 3 designs and showed them in a variety of applications (many more than shown here).

PHASE 3: Finalized the chosen design.

Sizing of the “L” was refined and the thickness of the bar.

Added a “coat of arms” to represent the various amenities.

Created individual logos for each section of the resort.

PHASE 4: Here’s how it ended up looking in the real world:

front-gate.jpg

OTHER LOGOS/CAMPAIGN LINES I’VE ART DIRECTED/DESIGNED


Website Design Examples

SEAHOLM AUTOMATIC WATCHES

This was their initial product launch site that was built off a Shopify template. I had a developer help me modify it slightly to do a few extra things that the template didn’t allow.

EVOLUTION BUREAU

Agency website. This was a custom build.

THE ONE SHOW

This was a website designed for an award show call-for-entries campaign. The idea of the campaign was that you could “test drive” the award. We would send you a physical trophy that you borrow for a week. So the design was built with the idea of parodying automotive websites.


Style Guide Example

These are some excerpts from guidelines I created for Godiva’s global holiday campaign.