Logo Design Examples
JL BAR RANCH & RESORT
Every project is unique, but this project is a good example of the process. It was also a project that was just me and a strategist.
PHASE 1: Initial exploration.
PHASE 2: Narrowed down to 3 designs and showed them in a variety of applications (many more than shown here).
PHASE 3: Finalized the chosen design.
Sizing of the “L” was refined and the thickness of the bar.
Added a “coat of arms” to represent the various amenities.
Created individual logos for each section of the resort.
PHASE 4: Here’s how it ended up looking in the real world:
OTHER LOGOS/CAMPAIGN LINES I’VE ART DIRECTED/DESIGNED
Website Design Examples
SEAHOLM AUTOMATIC WATCHES
This was their initial product launch site that was built off a Shopify template. I had a developer help me modify it slightly to do a few extra things that the template didn’t allow.
Agency website. This was a custom build.
THE ONE SHOW
This was a website designed for an award show call-for-entries campaign. The idea of the campaign was that you could “test drive” the award. We would send you a physical trophy that you borrow for a week. So the design was built with the idea of parodying automotive websites.
Style Guide Example
These are some excerpts from guidelines I created for Godiva’s global holiday campaign.